Why did Ksamil become the top destination in Albania overnight?

Ksamil, a small seaside town in southern Albania, has become one of the most sought-after summer destinations in recent years. Although it was relatively unknown to the general public until recently, it is now attracting an increasing number of tourists from all over the world. Located on the Ionian coast, close to the Greek border and the island of Corfu, Ksamil offers incredible natural beauty, clear waters, and an authentic atmosphere. But what exactly has made it one of the most popular destinations in Albania?

Here are five key reasons:

1. SPECTACULAR BEACHES AND CRYSTAL CLEAR SEA

One of the main reasons why tourists choose Ksamil is its incredible beaches. The fine white sand and turquoise sea give it the appearance of exotic destinations like the Maldives. The sea is exceptionally clean and transparent, making it ideal for swimming, diving, and snorkeling. The beaches are mostly smaller and more intimate, but due to their increasing popularity, they can be crowded during the peak season. That’s why it’s recommended to visit Ksamil in June or September when the conditions are perfect and the crowds are less.

Ksamil, Photo: lukaszimilena, Depositphotos

2. DIVERSE CONTENT AND ACTIVITIES

Ksamil is not just a beach destination – it also offers a variety of activities for all types of tourists. Water sports enthusiasts can enjoy kayaking, jet skiing and diving, while those who like to explore can visit local restaurants, traditional taverns and enjoy authentic Albanian cuisine. The nightlife in Ksamil is also relaxed, with numerous beach bars where visitors can enjoy cocktails and sunsets.

Ksamil, Photo: Bardhi Depositphotos

3. NATURAL AND CULTURAL ATTRACTIONS IN THE IMMEDIATE VICINITY

In addition to the beaches and crystal clear sea, Ksamil is surrounded by fascinating natural and cultural attractions:

• Butrint National Park – one of the most important archaeological sites in Albania, under UNESCO protection. Here, visitors can see the remains of an ancient Roman city, an amphitheater, a basilica and a Venetian fortress.
• Ksamil Islands – four small islands located near the coast, perfect for private excursions, snorkeling and exploring untouched nature. Some of them can even be reached by swimming!
• Ali Pasha Castle – This 18th-century castle is built on a rock and offers incredible views of the Ionian Sea. The castle has towers that can be visited within the walls, and they house museum collections and exhibitions that showcase the rich culture of Albania.
• Buthrotum – an ancient city built in the 8th century BC and reaching its peak in the 4th and 5th centuries BC, under Greek and Roman rule.
• Tongo – a small island located just a few minutes by boat from Ksamil, known for its spectacular views of the Ionian Sea and Corfu, Greece.
• Corfu – Ksamil is only a 30-minute ferry ride from Corfu, making it a perfect place for day trips to Greece.
• Saranda – a nearby city that serves as an entry point for tourists coming to Ksamil. It offers a rich history, seafood restaurants, and a lively atmosphere.

Ksamil, Photo: Bardhi Depositphotos

5. GROWTH OF INFRASTRUCTURE AND PROMOTION

In the last ten years, Ksamil has experienced significant infrastructure development. Although there are no large hotel complexes, numerous smaller hotels, and apartments have been built to meet the needs of various tourists. Increased media attention, including articles in reputable publications such as the Guardian, which in 2013 ranked Ksamil among the 20 most beautiful beaches in Europe, has also contributed to its growing popularity. This promotion, along with the development of more modern transport links, has allowed Ksamil to grow from a hidden destination to one of the most desirable holiday destinations in the Balkans.

Ksamil, Albanija, Photo: voloshin311, Depositphotos

Ksamil has become a top destination in Albania thanks to a combination of incredible beaches, unique islands, proximity to fascinating natural and cultural sites, a variety of activities, and continuous infrastructure development. Its popularity grows year after year, and those who have already visited it often return. No matter what you are looking for, this place offers something for everyone.